Surrey, British Columbia, has become the launchpad for Drrip Hard Seltzer, the latest venture by Indian-Canadian Punjabi artist Karan Aujla. Known for his chart-topping hits and massive influence in the Punjabi music scene, Aujla is now making waves in the beverage industry with this bold new release.
Drrip is a ready-to-drink vodka soda that contains just 89 calories per can, with zero sugar, zero preservatives, gluten-free, and zero carbs—making it a go-to choice for health-conscious drinkers looking for a smooth buzz without the bloat. The product brings the same confident swagger and flair that Aujla is known for in his music, now bottled up in a sleek, party-ready can.
The brand made its debut at the Home Base event in Vancouver, where it completely sold out, showing just how strong the demand already is. Check out the launch post here:
🔗 Home Base Launch Post – Drrip Instagram
Following its massive reception in British Columbia, Drrip has already expanded to Alberta and is expected to launch in additional provinces soon. It’s now being stocked in select liquor stores, with fans across Canada posting about it online and asking when it’ll hit their local shelves.
🔗 Drrip Canada Expansion – Drrip Instagram
The buzz around Drrip isn’t just about the drink itself—it’s also about the man behind the brand. Karan Aujla, born in Ghurala, Ludhiana, Punjab, moved to Canada as a teen and built a powerhouse music career from the ground up. With chart-topping singles across the UK Asian Chart and Global YouTube rankings, plus major streaming success with albums like Bacthafucup and Making Memories, Aujla’s crossover into the beverage game was only a matter of time. Karan Aujla Music
Aujla teased the product on his socials before the release, and the rollout felt more like an album drop than a product launch—complete with visuals, influencer shoutouts, and heavy community engagement.
🔗 Drrip Official Instagram
With the brand gaining traction daily, Drrip is shaping up to be more than just a drink—it’s a cultural moment. Whether you’re a longtime fan of Aujla’s music or just someone looking for a clean, crisp seltzer with a bit of edge, Drrip offers something new to Canada’s fast-growing hard seltzer market.
For more information on Karan Aujla and his ventures, visit his official website: karanaujlamusic.com
To explore more about his music label, check out Rehaan Records: rehaanrecords.ca
